How to Write a Press Release – Get Free Publicity for Your Business or Organization
by Mike Matera
Looking for a potent, cost-effective way to publicize your business? Look no further than the time-honored press release, a breaking story about your product, service, or organization that gives journalists something they’re always looking for: news. Read the rest of this entry »
Tags: 
Questions to Ask – Before You Hire a Web Designer
by Mike Matera
You want a good-looking Web site, but you’re put off by the technical details. Perhaps you don’t want to struggle with Web-design software. Or perhaps you dislike the generic look of pages created with automatic site builders.
If you don’t want to tackle Web authoring yourself – or you have complex or highly-specific needs – hiring a professional makes sense. Read the rest of this entry »
Become a Better Public Speaker
by Mike Matera
“Courage is resistance to fear, mastery of fear, not absence of fear.”
– Mark Twain
Don’t Read This Unless Public Speaking Makes You Anxious
It can happen at any moment. You may be asked to give a presentation. Perhaps your colleagues want you to say a few words at the office party. Perhaps you need to pitch a new idea to a client. Or maybe you’ve been asked to make a speech at a wedding. Read the rest of this entry »
Business Writing Tips
Eleven “Power Points” That Will Help You Write Now
by Mike Matera
Don’t be intimidated by a blank page. Getting started is usually the hardest part of any writing project. Here’s how to produce highly-effective business writing in minimal time. Read the rest of this entry »
