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	<title>Mike Matera</title>
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	<description>Copywriter &#124; Webmaster &#124; Seminar Leader</description>
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		<title>How to Write a Press Release &#8211; Get Free Publicity for Your Business or Organization</title>
		<link>http://www.mikematera.com/how-to-write-a-press-release/</link>
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		<pubDate>Tue, 19 Jan 2010 19:47:01 +0000</pubDate>
		<dc:creator>matera</dc:creator>
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		<category><![CDATA[business writing tips]]></category>
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		<description><![CDATA[by Mike Matera
Looking for a potent, cost-effective way to publicize your business? Look no further than the time-honored press release, a breaking story about your product, service, or organization that gives journalists something they&#8217;re always looking for: news.
Press releases are short and crisp stories that fall somewhere between a bulletin (&#8220;this just in&#8221;) and a [...]]]></description>
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		<title>Questions to Ask &#8211; Before You Hire a Web Designer</title>
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		<pubDate>Wed, 10 Feb 2010 23:05:57 +0000</pubDate>
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		<description><![CDATA[You want a good-looking Web site, but perhaps you’re put off by all the technical details. It could be that you don&#8217;t wish to grapple with Web-design software. Or perhaps you don’t like the generic look or limitations of pages created with automatic site builders or other user-friendly Web-design solutions.
If you don&#8217;t want to tackle [...]]]></description>
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		<title>Become a Better Public Speaker</title>
		<link>http://www.mikematera.com/public-speaking-tips/</link>
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		<pubDate>Mon, 04 Jan 2010 20:02:57 +0000</pubDate>
		<dc:creator>matera</dc:creator>
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		<category><![CDATA[presentation skills]]></category>
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		<description><![CDATA[by Mike Matera
“Courage is resistance to fear, mastery of fear, not absence of fear.”
&#8211; Mark Twain
Don&#8217;t Read This Unless Public Speaking Makes You Anxious
It can happen at any moment. You may be asked to give a presentation. Perhaps your colleagues want you to say a few words at the office party. Perhaps you need to [...]]]></description>
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		<title>Business Writing Tips</title>
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		<pubDate>Tue, 19 Jan 2010 19:54:31 +0000</pubDate>
		<dc:creator>matera</dc:creator>
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		<description><![CDATA[Eleven “Power Points” That Will Help You Write Now
by Mike Matera
Don’t be intimidated by a blank page. Getting started is usually the hardest part of any writing project. Here’s how to produce highly-effective business writing in minimal time.
1) Forget about &#8220;writer&#8217;s block&#8221;. 
You may feel blocked because your thinking is too linear or perfectionistic. Perhaps [...]]]></description>
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