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	<title>Mike Matera &#187; copywriting tips</title>
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		<title>Email Tips and Tricks</title>
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		<pubDate>Mon, 12 Dec 2011 01:07:48 +0000</pubDate>
		<dc:creator>Mike Matera</dc:creator>
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		<description><![CDATA[With the accelerating pace of an &#8220;always-connected&#8221; society, attention is ever more difficult to focus or even obtain. Social media, texts, phone calls, voice mails, chat conversations, and emails vie endlessly for our attention. Add to that a deluge of &#8230; <a href="http://www.mikematera.com/email-tips-and-tricks/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Write a Press Release</title>
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		<pubDate>Tue, 19 Jan 2010 19:47:01 +0000</pubDate>
		<dc:creator>Mike Matera</dc:creator>
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		<description><![CDATA[Looking for a potent, cost-effective way to publicize your business? Look no further than the time-honored press release, a breaking story about your product, service, or organization that gives journalists something they&#8217;re always looking for: news. Press releases are short &#8230; <a href="http://www.mikematera.com/how-to-write-a-press-release/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Business Writing Tips</title>
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		<pubDate>Tue, 19 Jan 2010 19:54:31 +0000</pubDate>
		<dc:creator>Mike Matera</dc:creator>
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		<description><![CDATA[Eleven “Power Points” That Will Help You Write Now Don’t be intimidated by a blank page. Getting started is usually the hardest part of any writing project. Here’s how to produce highly-effective business writing in minimal time. 1) Forget about &#8230; <a href="http://www.mikematera.com/business-writing-tips/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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