Author: Mike Matera

  • Curing the WordPress “White Screen of Death”

    In a nutshell: try editing “functions.php”, in your active theme’s folder, to remove empty spaces from the bottom of the document. It worked for me. Allow me to share my experience with the infamous “WordPress White Screen of Death”. In four solid years of working with WordPress, I had somehow been fortunate enough never to…

  • Five Reasons to Build Your Web Site in WordPress

    You’ve probably heard a lot of buzz about WordPress. Many high-profile Web sites published with it (see www.adele.com for a recent example). But what is WordPress – and why should you use it to build your Web site? WordPress is a publishing platform that’s easily installed on most Web servers. If you buy hosting through…

  • Email Tips and Tricks

    With the accelerating pace of an “always-connected” society, attention is ever more difficult to obtain. Social media, texts, phone calls, voice mails, chat conversations, and emails vie endlessly for our attention. Add to that a deluge of advertisements, blogs, streaming media, television, radio, newspapers, magazines, music, apps, and video games – and it’s amazing that…

  • Should You Compromise on Price?

    Perhaps you’re a newly-minted freelancer searching for online jobs, to build your portfolio. Or you’re a hungry consultant, trying to land your next gig. A prospective client approaches you, likes your work, and wants your skills for their budding enterprise. There’s just one catch: they don’t have much money. You’re assured that ultimately, however, their…

  • Questions to Ask – Before Yg

    You want a good-looking Web site, but you’re put off by the technical details. Perhaps you don’t want to struggle with Web-design software. Or perhaps you dislike the generic look of pages created with automatic site builders. If you don’t want to tackle Web authoring yourself – or you have complex or highly-specific needs –…

  • Business Writing Tips

    Eleven “Power Points” That Will Help You Write Now Don’t be intimidated by a blank page. Getting started is usually the hardest part of any writing project. Here’s how to produce highly-effective business writing in minimal time.

  • How to Write a Press Release

    Looking for a potent, cost-effective way to publicize your business? Look no further than the time-honored press release, a breaking story about your product, service, or organization that gives journalists something they’re always looking for: news.

  • Become a Better Public Speaker

    by Mike Matera “Courage is resistance to fear, mastery of fear, not absence of fear.” — Mark Twain Don’t Read This Unless Public Speaking Makes You Anxious It can happen at any moment. You may be asked to give a presentation. Perhaps your colleagues want you to say a few words at the office party.…