writing tips | Mike Matera Dot Com!

Email Tips and Tricks

Mike Matera — Mon, 12 Dec 2011 01:07:48 +0000

With the accelerating pace of an “always-connected” society, attention is ever more difficult to obtain. Social media, texts, phone calls, voice mails, chat conversations, and emails vie endlessly for our attention. Add to that a deluge of advertisements, blogs, streaming media, television, radio, newspapers, magazines, music, apps, and video games – and it’s amazing that […]

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Business Writing Tips

Mike Matera — Tue, 19 Jan 2010 19:54:31 +0000

Eleven “Power Points” That Will Help You Write Now Don’t be intimidated by a blank page. Getting started is usually the hardest part of any writing project. Here’s how to produce highly-effective business writing in minimal time. 1) Forget about “writer’s block”. You may feel blocked because your thinking is too linear or perfectionistic. Perhaps […]

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How to Write a Press Release

Mike Matera — Tue, 19 Jan 2010 19:47:01 +0000

Looking for a potent, cost-effective way to publicize your business? Look no further than the time-honored press release, a breaking story about your product, service, or organization that gives journalists something they’re always looking for: news. Press releases are short and crisp stories that fall somewhere between a bulletin (“this just in”) and a news […]

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